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Press Release:

Los Angeles, California - February 16, 2005

EXECFOCUS.NET INTRODUCES WEBSAT, THE ANSWER TO GOOGLE’S NEW RULE LIMITING ADS

Recently Google announced the implementation of a new rule restricting the number of ads a company can run using the same keyword and pointing to the same root domain. For example, Google will no longer allow the following ads to run side by side because they share the same root domain “mystore.com”:

Buy DVDs at mystore.com
Low prices and Free Shipping over
$25. Affiliate.
www.mystore.com (pointing to http://www.mystore.com/dvd/productname.asp)

Buy DVDs on Sale
Free fast shipping! Huge selection.
Order now & save. Low prices. Aff
www.mystore.com (pointing to http://dvd.mystore.com/dvd/productname.asp)

Under the new rule, Google will show the ad with the highest click rate and block any other ads pointing to the same URL

According to Google, this rule has been implemented to enhance web surfing on its search engine. But while the rule will certainly limit the number of ads pointing to the same domain and using a similar keyword or key term, it is also predicted to diminish traffic to web sites by 5-30% depending on an advertiser’s reliance on affiliates.

For these websites, ExecFocus.Net has a solution. ExecFocus.Net’s WEBSAT technology allows websites to promote their products and services online without being blocked by the new Google rule.

WEBSAT (or Websites Satellites) creates product-specific web sites that allow customers with multiple products or services to create “mini” sites. Each “mini” site promotes just one product or category of product. These WEBSAT have unique, dedicated URLs which are viewed by Google as being independent of the main domain name.

“We’ve used WEBSAT very successfully to help many of our clients increase traffic to their sites,” explains Jean Maurice Touboul, CEO of ExecFocus.Net. “WEBSAT allows ads to point to multiple URLs for the same product and using the same keyword. In our view, it’s an excellent and legal answer to the new Google rule.” Touboul also notes that WEBSAT improves website rankings on many search engines, including Google.

About ExecFocus.Net

ExecFocus.Net offers complete online marketing and advertising services to small- and medium-sized companies looking to enhance their exposure on the Internet via a sound marketing methodology. Its current customer list includes RealtyTracker.com, MyInk.com, Closeout.com, MIRA.com, and many more.

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