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Toolbar PageRank only for entertainment
purposes? Article provided by Axandra
Last week, two statements
about Google's PageRank started a new discussion
about this topic.
The first statement
was made in the Search Engine Watch forums. It
was from a person who received the following answer
to a PageRank question from a Google employee:
PageRank that is displayed in the Google Toolbar
is for entertainment purposes only.
Due to repeated
attempts by hackers to access this data, Google
updates the PageRank data very infrequently because
is it not secure. On average, the PR that is displayed
in the Google Toolbar is several months old.
If the toolbar
is showing a PR of zero, this is because the user
is visiting a new URL that hasn't been updated
in the last update.
The PR that is
displayed by the Google Toolbar is not the same
PR that is used to rank the webpage results so
there is no need to be concerned if your PR is
displayed as zero.
If a site is showing
up in the search results, it doesn't not have
a real PR of zero, the Toolbar is just out of
In another forum,
a person with the name GoogleGuy, who is believed
to a Google employee, made the following statement:
disagree with the statement that the toolbar PageRank
is for 'entertainment purposes only'--millions
of toolbar users use the PageRank display to judge
the quality of pages.
I think it's also
a little irresponsible to quote John Galt claiming
to talk to some random person at Google, and then
for you to quote it as a response from Google,
which makes it sound more official. I'm happy
to refute that this is any sort of official stance."
say that the comments in the first statement are
wrong. He said that toolbar users use the PageRank
display to judge the quality of web pages. He
did not say that Google uses the number of the
PageRank toolbar to rank web pages.
The PageRank feature
is also no longer mentioned in the official Google
What does this mean
Of course, PageRank
is important to get good rankings on Google. However,
the PageRank number that is displayed in the Google
Toolbar and the green PageRank bar are not important
at all for good Google rankings.
It's very likely
that the PageRank number that can be seen in the
Google Toolbar is mainly a marketing instrument
for Google that doesn't have much effect on the
search results. Google seems to use an internal
PageRank value for its ranking algorithm and a
public PageRank value for the toolbar.
That would explain
why many web pages with a high ranking on Google
have a low (toolbar) PageRank.
When you want to
trade links with another web site, don't look
at the PageRank of that site. Instead, ask yourself:
Is the web site related to your site? Would it
make sense for web surfers if they linked to you
and you linked to them? Could visitors of the
other web site be interested in your site? If
you find a web site that you would want to visit
or your visitors would want to visit then link
to it and ask for a link back to your site.
Just use common
sense. If you like a page, changes are that other
people also like that page, no matter what PageRank
the Google toolbar displays.
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